Guides, comparisons and playbooks on Display & Video 360, programmatic strategy, measurement and CTV — from specialists who run it daily.
A practical guide for Australian marketers evaluating DV360 resellers — what a reseller actually does, the account models available, local considerations, and how to pick a partner that fits your team.
By Akash Pandey
A practical guide to working with DV360 resellers in Germany — how reseller and seat models work, what to look for in a partner, and how to stay compliant with local data expectations.
By Akash Pandey
A practical guide to working with DV360 resellers in Japan — how reseller and partner models work, what to look for, and how to structure billing, support and compliance for the Japanese market.
By Akash Pandey
A practical guide for UK marketing teams evaluating DV360 resellers — how partner access works, what to expect on billing and support, and the questions to ask before you sign.
By Akash Pandey
Impressions and reach don't prove brand awareness grew. Here's how to measure real brand lift in DV360 using Brand Lift studies, controlled experiments, search behaviour and survey signals.
By Akash Pandey
Branding campaigns drive stores visits, calls and sales that never show up as a click. Here's a practical framework for connecting DV360 brand media to real offline business outcomes.
By Akash Pandey
A practical guide to building high-intent EV audiences in DV360 — combining first-party data, in-market signals, contextual targeting and CTV to reach shoppers across a long consideration cycle.
By Akash Pandey
How automotive brands, dealer groups and agencies can use DV360 to reach in-market car buyers across display, video and CTV — from audience strategy to measurement.
By Akash Pandey
How to use DV360 to reach high-net-worth buyers with precision. A practical playbook covering audience strategy, premium inventory, CTV, brand safety and measurement for luxury real estate.
By Akash Pandey