You Set the KPIs. Certified Experts Deliver Them.

Managed services means we take operational ownership of your Display & Video 360 program while you keep strategic control and full visibility. Every engagement is built around a KPI contract — CPA, ROAS, reach, viewability, cost per qualified lead — agreed before launch and reviewed monthly.

Campaign setup and trafficking

Clean architecture is half of programmatic performance. We build campaigns with:

• Naming taxonomies and structures designed for analysis, not just launch
• Insertion orders and line items aligned to funnel stages and audience temperature
• Correct pacing, frequency and bid strategy configuration from day one
• Pre-launch QA against a 40-point checklist covering targeting, tracking, brand safety and budget controls

Audience planning and data activation

Audience strategy decides who sees your budget. Our planners combine:

• Google signals: in-market, affinity, custom-intent, demographics and life events
• Your first-party data: Customer Match onboarding, CRM segments, site audiences via Floodlight
• Contextual layers: keyword, category and content-based targeting for a cookieless future
• Lookalike expansion and suppression logic so prospecting budgets never pay for existing customers

Continuous optimization

Optimization is a cadence, not an event. Within every 24 hours your account gets: pacing and delivery review, bid adjustments, placement and exchange pruning, creative rotation checks, and anomaly investigation. Weekly, we run deeper analyses — supply path optimization, frequency curves, audience overlap, geo and daypart performance — and ship a change log you can read in two minutes.

Creative strategy

Great media with weak creative still fails. We advise on format mix (display, native, video, CTV), build dynamic creative setups fed by product or offer data, run structured A/B tests and keep messaging matched to each funnel stage. Need production? Our creative partners deliver HTML5 and video assets to spec.

Reporting and performance reviews

• Live dashboards (Looker Studio) tailored to your KPIs — no waiting for month-end
• Weekly summaries in plain language: what changed, why, and what happens next
• Monthly business reviews with insights, not screenshots
• Quarterly strategy sessions to re-plan against your commercial calendar

Brand safety and quality

Every managed account runs ads.txt-only buying, negative site lists, DV360 brand-safety tiers and optional IAS/DoubleVerify wrapping. Invalid-traffic reports are monitored continuously and verified discrepancies are credited.