Pricing
Honest Pricing Starts With an Honest Quote
DV360 commercials genuinely vary with spend, market and scope — so instead of publishing numbers that would mislead you, we publish exactly how pricing works and quote every engagement in writing, itemized, within one business day.
Plans
Four Engagement Tiers
Every tier: media billed at cost, fees as visible line items, monthly flexibility.
Self Serve Account
Best for in-house media teams
Your own DV360 seat with complete control. We handle provisioning, billing setup and onboarding — you run the campaigns.
- Dedicated DV360 advertiser seat
- Transparent, consolidated billing
- Platform onboarding & training session
- Email & chat support (business hours)
- No minimum spend commitment tiers
- Optional audit & optimization add-ons
Partner Account
Best for agencies & growing brands
Operate under our Google-partnered seat. Faster access, shared platform expertise and enterprise support without the enterprise contract.
- Access under our partner-level seat
- Priority campaign & exchange approvals
- Dedicated account manager
- Deal & PMP negotiation support
- White-label options for agencies
- Flexible monthly engagement
Managed Services
Best for teams that want outcomes, not operations
Certified DV360 specialists plan, launch, optimize and report on your campaigns end to end, aligned to your KPIs.
- Full campaign setup & trafficking
- Audience strategy & data activation
- Continuous bid & budget optimization
- Creative strategy & dynamic creatives
- Custom dashboards & MBR/QBR reviews
- Brand safety & fraud monitoring
Enterprise
Best for large advertisers & regulated industries
Custom engagement combining seats, co-managed pods, SLAs, training programs and data clean-room integrations for enterprise scale.
- Custom seat & billing architecture
- Co-managed pods with named specialists
- Contractual SLAs & compliance support
- Ads Data Hub & clean-room integration
- Quarterly training & certification paths
- Global campaign & multi-market support
No prices are published because commercials scale with media spend, markets and service depth. Every quote is written, itemized and valid for 30 days.
How DV360 Pricing Actually Works
Understanding the cost structure makes every vendor conversation easier — including the one with us. A DV360 engagement has up to three components:
1. Media spend (always at cost)
What the auctions and deals actually charge for impressions. In our engagements media is billed at platform cost with log-level verification available. Any vendor who cannot show you platform-cost invoices is charging you a hidden margin.
2. Platform access
Google charges platform fees as a percentage of spend (varying by feature use — e.g. display vs YouTube vs deals). Access through a partner adds a transparent access fee that covers seat provisioning, billing infrastructure, compliance and support. This is the line that varies most with your route: self serve, partner account or enterprise architecture.
3. Services (only if you want them)
Managed operations, co-managed pods, training programs, audits and sprints are scoped by workload: channels, markets, campaign volume and cadence. Service fees are quoted as fixed monthly amounts or spend-linked percentages — whichever is cheaper for you at your volume, and we show both.
Why we refuse to publish a rate card
Published DV360 prices are marketing fiction. A rate that is fair at $10k/month monthly spend is exploitative at $200k; a fee that covers five markets is impossible for one. Flat public prices either overcharge small advertisers or quietly exclude large ones behind a "contact us" asterisk.
Our alternative is a commitment: a written, itemized quote within one business day of a qualified enquiry — access, services and media clearly separated, with the assumptions stated so you can benchmark us against anyone.
What a quote request looks like
Tell us (roughly is fine): expected monthly media budget, markets, channels you care about (display, YouTube, CTV, audio), whether you need operations or just access, and any compliance context. That is enough for a real proposal — not a sales sequence.
Pricing FAQs
Questions People Ask Before Requesting a Quote
Get Your Itemized Quote
Share your budget range and goals. Receive a written proposal with every fee visible — within one business day.