Display & Video 360 (DV360) is the enterprise demand-side platform at the heart of Google Marketing Platform. It is where the world's largest advertisers plan, buy and measure programmatic media: standard and rich display, online video, YouTube, connected TV, streaming audio, native formats and digital out-of-home — across more than 80 ad exchanges plus Google's own exclusive inventory.
What makes DV360 different from buying each channel separately is consolidation. One console gives you unified frequency management (stop paying to show the same person the same ad twelve times across three networks), Google-grade audience data, a single measurement spine through Floodlight and Google Analytics 4, and auction-time bidding powered by Google's machine learning.
The access problem
Here is the catch: unlike Google Ads, DV360 has no sign-up button. Google provisions it through direct enterprise contracts — long procurement cycles and six-figure annual commitments — or through certified partners. That is exactly the gap dv360.co closes. As a specialist DV360 partner, we provision accounts in 2–5 business days, at entry levels that make sense for scaling brands, with onboarding and expert support built in.
Programmatic advertising, properly done
Programmatic is not "set and forget" — it is auction science. Every impression is evaluated in real time: who is this user, what is this placement worth, what is the right bid this millisecond? Doing that well requires the right platform and the right operators. We provide both, in whichever ratio your team needs: