DV360 Co-Managed Services
Your Team in the Driver's Seat. Our Experts Riding Shotgun.
Co-managed DV360 is a shared-ownership model: your in-house marketers keep strategic and hands-on control while our certified specialists contribute QA, optimization sprints, training and escalation muscle — exactly where you need it.
The model of choice for brands building in-house programmatic capability
- 50/50
- Flexible ownership split — you choose
- 14+
- Marketers certified last year
- 80%
- Operations typically in-housed within a year
What Co-Managed Actually Means
Most "hybrid" service models are managed services with a monthly call bolted on. Ours is a genuine shared-ownership operating agreement: before launch, we map every recurring activity in your DV360 program — planning, trafficking, optimization, reporting, deal management, creative QA — and assign each one to your team, our team, or both. The split is written down, reviewed quarterly, and rebalanced as your team grows.
Why enterprises choose co-managed
You keep institutional knowledge in-house. Every campaign built with our specialists teaches your team the why, not just the how. Playbooks, taxonomies and QA checklists are co-authored and stay with you.
You get senior firepower without senior headcount. Hiring experienced programmatic traders is slow and expensive. A co-managed pod gives you fractional access to specialists who run DV360 across categories daily.
You de-risk the platform. Big-budget mistakes in DV360 — broken frequency caps, runaway pacing, misconfigured brand safety — are usually caught by a second pair of expert eyes. That is literally what we are.
You scale elastically. Peak season, new market launch, a colleague on leave? The pod absorbs the surge without a new SOW every time.
The agency-collaboration angle
Co-managed also works alongside your creative or full-service agency. A common structure: your agency owns strategy and creative, your team owns budgets and approvals, and our pod owns platform excellence — trafficking QA, optimization and measurement integrity. Everyone's role is explicit, so nothing falls between chairs.
What is in the pod
Six Pillars of the Co-Managed Engagement
Shared Ownership Matrix
A written RACI for every recurring activity — planning, trafficking, optimization, reporting — reviewed and rebalanced quarterly.
Launch & Change QA
Every campaign your team builds gets a 40-point expert QA before it spends. Misconfigurations are caught before they cost money.
Optimization Sprints
Scheduled deep dives — supply paths, frequency curves, audience overlap, creative fatigue — with documented actions and measured impact.
Structured Training
A certification-track curriculum: platform fundamentals to advanced measurement, taught live on your own campaigns.
Escalation Cover
Disapprovals, delivery anomalies, tracking breaks, policy issues — our specialists own escalations so your team stays focused.
Reporting Framework
Shared dashboards, a common taxonomy and a weekly change log so both teams — and your leadership — see one version of the truth.
How the Engagement Evolves
Co-managed engagements typically move through three phases — at your pace, documented at each step.
Phase 1: Stabilize (months 1–2)
We audit the current account, fix structural and measurement issues, install the shared taxonomy and QA process, and agree the ownership matrix. Our pod usually carries 60–70% of operations here while training begins.
Phase 2: Transfer (months 3–6)
Your team takes over more surface area every sprint — first trafficking, then optimization, then planning. Training modules track the handover: each capability is taught, shadowed, then owned. The QA layer stays with us so quality never dips during the transfer.
Phase 3: Backstop (month 6+)
Your team runs the program day to day — commonly 80% of operations in-house within a year. We remain the expert backstop: QA on major launches, quarterly optimization sprints, new-format pilots (CTV, retail media, DOOH), escalations and refresher training for new joiners.
What we need from you
| Your side | Our side |
|---|---|
| A named program owner | A named pod lead + optimizer |
| At least one hands-on marketer | Training curriculum & materials |
| Access & approval SLAs | QA, sprints & escalation cover |
| Willingness to document | Co-authored playbooks that stay with you |
The endgame is honest: we work to make ourselves optional. Clients stay because the backstop keeps paying for itself, not because anything is held hostage.
Choose your model
Managed vs Co-Managed vs Self Serve
| Managed | Co-Managed | Self Serve | |
|---|---|---|---|
| Day-to-day operations | dv360.co | Shared, per RACI | Your team |
| Strategic control | You | You | You |
| Training included | Optional | Core component | Onboarding only |
| Expert QA on launches | Built in | Built in | Add-on |
| Best when | Outcomes over operations | Building in-house capability | Capability already in-house |
| Typical evolution | To co-managed | To self serve + backstop | Add sprints as needed |
All three models run on the same account foundations — switching later is administrative, not technical.
FAQs
Co-Managed Services — Frequently Asked Questions
Build In-House Programmatic Capability — Without the Risk
Tell us where your team is today and where you want it in a year. We will propose an ownership matrix, training plan and itemized quote within one business day.