Your Own DV360 Seat. Your Rules. Live in Days.

A DV360 self serve account is your organization's own advertiser seat inside Google Display & Video 360 — the enterprise demand-side platform (DSP) that powers programmatic buying across display, online video, YouTube, connected TV, audio and digital out-of-home inventory.

Unlike Google Ads, DV360 has no public sign-up page. Google provisions the platform either through direct enterprise agreements — which typically involve long procurement cycles and significant minimum spend commitments — or through certified partners such as dv360.co. Our self serve offering gives you the direct-access experience without the direct-contract friction:

• You own the console. Your team plans, builds, launches and optimizes campaigns with full administrative control.
• You see everything. Media costs, platform fees and data fees are visible line by line inside the platform and on your invoice.
• You keep your data. Audiences, campaign history, Floodlight configurations and reports live in your advertiser — and stay yours.
• We remove the friction. Provisioning, billing profiles, user permissions, Floodlight setup and exchange approvals are handled by our team, then handed over cleanly.

Who should choose self serve?

Self serve is the right model when you have — or are building — in-house programmatic capability. It suits:

1. In-house media teams at brands that want to bring programmatic buying closer to the business.
2. Performance agencies that need seats for clients but do not want Google's enterprise minimums.
3. Marketing teams migrating from Google Ads (Display campaigns / Demand Gen) that have outgrown its targeting and inventory limits.
4. Data-mature organizations that want direct control over first-party audience activation and measurement.

If your team is not ready to operate the console daily, consider our DV360 Managed Services or the hybrid Co-Managed model instead — you can switch models later without losing your account history.

Speed without shortcuts

Direct DV360 contracts can take one to three months of procurement, legal review and Google-side provisioning. We compress that to 2–5 business days for standard setups because the partner agreements, billing infrastructure and compliance reviews are already in place.

Genuinely low entry barriers

Google's direct route usually expects six-figure annual commitments. Through dv360.co you can start at a fraction of that and scale as results justify it. You are never locked into spend tiers that don't match your season or stage.

Transparent commercials

Our pricing has three visible parts: platform access, optional service hours, and your media spend (billed at actual cost). No arbitrage, no hidden margin on media, no "technology fees" invented at invoice time. That's also why we don't publish a one-size price — commercials are scoped to your spend and market, and every quote is itemized. Request a quote and see for yourself.

Onboarding that actually onboards

Every self serve account includes a structured handover: console walkthrough with your live account, campaign build best practices, naming taxonomy templates, QA checklists and measurement setup review. Your first campaign goes live with an expert looking over your shoulder — not a PDF.

Support after the handover

Stuck on a rejected creative, a Floodlight discrepancy or an exchange approval? Our support desk answers within business hours, and paid optimization sprints or audits are available whenever you want senior eyes on the account.

Eligibility requirements

To provision a self serve seat we need four things:

Requirement	Details
Registered business	Company registration or equivalent legal entity
Website & policy compliance	Landing pages that meet Google Ads policies
Billing profile	Credit card or invoicing setup (market-dependent)
Minimum activity	A modest monthly media budget to keep the seat active

Restricted categories (gambling, healthcare, financial products in some markets) may need additional Google certification — we guide you through it.