Guides, comparisons and playbooks on Display & Video 360, programmatic strategy, measurement and CTV — from specialists who run it daily.
Skippable or non-skippable? Learn how each YouTube ad format works in DV360, how they're bought and priced, and which to choose for awareness, consideration or performance goals.
By Akash Pandey
Living-room screens are where attention now lives. Here's how to plan, buy and measure high-impact YouTube CTV formats through DV360 — from non-skippable in-stream to interactive extensions.
By Akash Pandey
A practical guide to maximising unique reach with YouTube ads in DV360 — from format selection and frequency management to audience strategy and cross-device measurement.
By Akash Pandey
CTV and OTT are used interchangeably, but they aren't the same thing. Learn the real differences, why they matter for planning, and how to buy both effectively in DV360.
By Akash Pandey
YouTube CTV and OTT both put your brand on the big screen, but they behave very differently in DV360. Here's how to choose, combine and measure them for real performance.
By Akash Pandey
YouTube on connected TV has become one of the fastest-growing screens in programmatic. Here's how buying YouTube CTV through DV360 delivers reach, brand impact and measurable performance.
By Akash Pandey
Learn how to run Connected TV and YouTube TV campaigns in DV360 — from inventory sources and targeting to creative specs, measurement and buying best practices.
By Akash Pandey
A practical guide to running connected TV (CTV) advertising through DV360 — from inventory and formats to targeting, measurement and launch best practices for premium screens.
By Akash Pandey
A practical guide to YouTube ad formats in DV360 — from skippable in-stream and bumpers to in-feed and Shorts — and how to match each to your funnel stage and campaign goal.
By Akash Pandey