Guides, comparisons and playbooks on Display & Video 360, programmatic strategy, measurement and CTV — from specialists who run it daily.
A practical guide to understanding DV360 exchange names — what they mean in reporting, how to target or exclude specific exchanges, and how to use them to control quality, cost and scale.
By Akash Pandey
A practical walkthrough for buying digital audio inventory through a Display & Video 360 seat — from line item setup and formats to targeting, measurement and troubleshooting.
By Akash Pandey
Google Ads and DV360 both sit inside Google's advertising ecosystem, but they serve very different needs. Here's a clear breakdown of how they differ across inventory, targeting, control and cost — and how to choose the right platform for your team.
By Akash Pandey
A practical breakdown of every major DV360 targeting option — from audiences and demographics to contextual, geographic and inventory controls — plus how to layer them for scale and efficiency.
By Akash Pandey
Startups can't buy DV360 directly from Google — but there are several ways to get access and expertise. Here's who can run your campaigns and how to choose the right partner.
By Akash Pandey
Learn how DV360 affinity audiences work, when to use them, and how to combine them with first-party and in-market segments to build efficient, scalable prospecting campaigns.
By Akash Pandey
Floodlight is the conversion-tracking backbone of DV360 and the wider Google Marketing Platform. Learn how it works, how to configure activities, and how to use it for smarter optimisation.
By Akash Pandey
Learn how lookalike (similar) audiences work in DV360, how to build seed lists that actually perform, and how to scale prospecting without wasting spend.
By Akash Pandey
A practical guide to DV360 partners — what they do, the partnership models available, how they differ from going direct with Google, and how to choose the right one for your team.
By Akash Pandey