BFSI & FintechDigital Lending Platform
Fintech Brand Lifts Qualified Leads 47% with Audience-First Programmatic
Replaced broad affiliate buying with compliant, audience-first DV360 campaigns that lifted qualified leads 47% at a 22% lower cost per qualified lead.
- +47%
- Qualified leads
- -22%
- Cost per qualified lead
- 100%
- Brand-safe, verified inventory
- 9 weeks
- To beat affiliate benchmarks
The Challenge
The lender depended on affiliate networks that delivered volume but poor quality — nearly half of leads failed early credit screening. Compliance needed strict control over where ads appeared, which affiliates could not guarantee.
The Solution
We rebuilt acquisition on DV360 with a quality-first design:
- First-party seed audiences modeled into lookalikes via Customer Match and similar segments
- Contextual and custom-audience layers targeting active loan researchers
- Strict brand-safety tiers, verified-only inventory and category exclusions reviewed by compliance
- Landing-page A/B tests wired to offline lead-quality data through enhanced conversions
The Results
Lead quality became the optimization signal, not raw volume. The platform now feeds screened-lead outcomes back into bidding weekly, compounding efficiency each month.
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