Travel Group Drives 3.2x ROAS Across APAC with CTV + YouTube
A co-managed DV360 pod unified seven market teams on one playbook, delivering 3.2x ROAS and 58% incremental reach through CTV and YouTube.
- 3.2x
- Blended ROAS
- +58%
- Incremental reach via CTV
- 14
- In-house marketers certified
- 7
- Markets on one playbook
The Challenge
Seven APAC markets ran independent campaigns with inconsistent naming, measurement and creative standards. Regional leadership had no comparable view of performance, and premium video inventory was bought at retail rates through local vendors.
The Solution
Under a co-managed model, market teams kept local control while our pod provided the regional framework:
- One DV360 partner architecture with market-level advertisers and shared audience libraries
- Centrally negotiated PMP deals for CTV and premium OLV, activated locally
- Standardized taxonomy, QA checklists and automated Looker Studio reporting
- Quarterly training that certified 14 in-house marketers on DV360
The Results
Regional dashboards now compare markets like-for-like, PMP rates beat previous local buys by double digits, and in-house teams run 80% of operations with our pod handling escalations and new-format pilots.
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