Category
YouTube, online video and connected TV buying through DV360.
YouTube CTV and OTT both put your brand on the big screen, but they behave very differently in DV360. Here's how to choose, combine and measure them for real performance.
By Akash Pandey
YouTube on connected TV has become one of the fastest-growing screens in programmatic. Here's how buying YouTube CTV through DV360 delivers reach, brand impact and measurable performance.
By Akash Pandey
Learn how to run Connected TV and YouTube TV campaigns in DV360 — from inventory sources and targeting to creative specs, measurement and buying best practices.
By Akash Pandey
A practical guide to running connected TV (CTV) advertising through DV360 — from inventory and formats to targeting, measurement and launch best practices for premium screens.
By Akash Pandey
A practical guide to YouTube ad formats in DV360 — from skippable in-stream and bumpers to in-feed and Shorts — and how to match each to your funnel stage and campaign goal.
By Akash Pandey
A practical guide to how Display & Video 360 connects buyers to Connected TV inventory — from YouTube and Google TV to third-party publishers, private deals and open exchanges.
By Akash Pandey
A practical guide to Connected TV inventory in DV360 — where it comes from, how to buy it across YouTube, apps and marketplaces, and how to keep quality and measurement under control.
By Akash Pandey
How OTT inventory works inside Display & Video 360 — where to find it, how to structure deals, target audiences and measure results across the living-room screen.
By Akash Pandey
A practical guide to sourcing premium video and CTV inventory in DV360 — from YouTube and the open exchange to Programmatic Guaranteed deals, Private Marketplaces and curated marketplaces.
By Akash Pandey