Category
Attribution, Floodlight, GA4 and the discipline of numbers you can defend.
Branding campaigns need different success metrics than performance ones. Here's how to set, measure and interpret the right DV360 benchmarks for awareness, consideration and brand lift.
By Akash Pandey
Impressions and reach don't prove brand awareness grew. Here's how to measure real brand lift in DV360 using Brand Lift studies, controlled experiments, search behaviour and survey signals.
By Akash Pandey
Branding campaigns drive stores visits, calls and sales that never show up as a click. Here's a practical framework for connecting DV360 brand media to real offline business outcomes.
By Akash Pandey
Impressions alone don't prove awareness. Learn how to measure real brand-awareness lift in DV360 using Brand Lift studies, reach and frequency metrics, and search-behaviour signals.
By Akash Pandey
Branding campaigns drive real-world sales, store visits and brand demand — but proving it is hard. Here's a practical framework for connecting DV360 upper-funnel spend to offline business outcomes.
By Akash Pandey
Floodlight is the conversion-tracking backbone of DV360 and the wider Google Marketing Platform. Learn how it works, how to configure activities, and how to use it for smarter optimisation.
By Akash Pandey
Learn how search lift studies work in DV360, when to run one, and how to interpret results so you can prove that your display, video and CTV campaigns actually drive search demand.
By Akash Pandey
Attention metrics are reshaping how media teams buy inventory in DV360. Here's a practical framework for activating attention signals across planning, bidding and measurement without sacrificing performance.
By Akash Pandey
A practical guide to DV360 conversion tracking — from Floodlight tags and Google tag setup to counting methods, attribution windows and common pitfalls that skew your reporting.
By Akash Pandey