Services
Four Ways to Run DV360. One Standard of Excellence.
Access, operations and expertise — combined in the ratio your team needs today, with frictionless switching as you grow. Every model runs on the same transparent commercial foundations.
The portfolio
Choose Your Operating Model
Each service has its own dedicated page with full details, eligibility and FAQs.
DV360 Self Serve Account
Your own fully-featured DV360 seat, provisioned in days. Full control, transparent billing, structured onboarding and support on standby. Best for in-house teams ready to operate the console.
Learn moreDV360 Partner Account
Run under our certified partner seat: activation in as little as 48 hours, priority approvals, PMP deal support and white-label options for agencies. Best for agencies and scaling brands.
Learn moreDV360 Managed Services
Certified specialists own setup, audience strategy, optimization, creative and reporting against a written KPI contract. Best for teams that want outcomes without operations.
Learn moreDV360 Co-Managed Services
Shared ownership with your in-house team: expert QA, optimization sprints, structured training and escalation cover. Best for brands building internal programmatic capability.
Learn moreHow to Choose the Right DV360 Engagement Model
The right model depends on two variables: how much programmatic capability you have in-house today, and how much you want tomorrow. Everything else — spend level, category, market — shapes the details, not the model.
Start with your team
No dedicated programmatic operators? Start with managed services. You get outcomes immediately while keeping full visibility. If you later decide to build a team, the account structure and learnings transfer intact.
One or two hands-on marketers who know display basics? Co-managed is designed for you. Your team operates with expert QA and training around them; the ownership matrix shifts toward you every quarter.
An experienced in-house trading team? Take a self-serve account and keep optional sprints or audits on tap. You get platform access at partner speed with none of the operational dependency.
An agency buying for clients? The partner account gives you enterprise infrastructure, white-label support and consolidated billing without Google's direct-contract minimums.
The commercial thread through everything
Every model shares the same commercial DNA:
- Media at cost. We never arbitrage inventory or hide margin inside CPMs.
- Itemized fees. Access, service and any add-ons appear as separate lines you can benchmark.
- Monthly flexibility. No multi-year lock-ins; scale up for seasons, down for quiet quarters.
- Your data, always. Audiences, campaign history and reports stay yours — including if you leave.
Switching is designed in, not bolted on
Because all four models run on the same account foundations, moving between them is an administrative change, not a migration. Managed clients hand over gradually through co-managed. Co-managed teams graduate to self serve with a backstop. Self-serve teams borrow a managed pod for peak season. The model serves the moment; the account endures.
Not sure where you land? Talk to an expert — we will recommend the cheapest model that genuinely fits, and put the reasoning in writing.
Side by side
Service Models at a Glance
| Self Serve | Partner Account | Managed | Co-Managed | |
|---|---|---|---|---|
| Console operated by | Your team | You / us / hybrid | Our specialists | Shared (RACI) |
| Time to launch | 2–5 days | From 48 hours | 2–3 weeks | 2–3 weeks |
| Training included | Onboarding | Onboarding | Optional | Core component |
| Expert QA | Add-on | Included | Built in | Built in |
| Ideal for | In-house teams | Agencies & scaling brands | Outcome buyers | Capability builders |
| Commitment | Monthly | Monthly | Monthly | Quarterly, then monthly |
All models: media at cost, itemized fees, exportable data, no long-term lock-ins.
FAQs
Service Questions, Answered
Not Sure Which Model Fits?
A 30-minute conversation with a specialist beats a week of tab-hopping. We will recommend the cheapest option that genuinely serves your goals.