Prabhat Kumar

Head of Programmatic

Programmatic practitioner since the DoubleClick Bid Manager era. Leads DV360 strategy and platform partnerships at dv360.co, with a decade of enterprise trading-desk experience across APAC.

Articles by Prabhat Kumar (3)

Programmatic StrategyJul 6, 20263 min read

Programmatic Audience Strategy in a Cookieless World: A DV360 Playbook

Third-party cookies are gone from half the web and going from the rest. Here is the audience architecture that keeps DV360 campaigns precise: first-party data, Google signals and contextual layers.

By Prabhat Kumar

Platform ComparisonsJul 6, 20263 min read

DV360 vs Google Ads: Which Platform Does Your Brand Actually Need?

A criteria-based comparison of DV360 and Google Ads: inventory, audiences, controls, measurement, cost structures and the decision framework we use with clients.

By Prabhat Kumar

DV360 GuidesJul 6, 20263 min read

What Is DV360? The Complete Guide to Display & Video 360

Everything marketers need to know about Google Display & Video 360: what it does, how it differs from Google Ads, who can access it, what it costs and when it is the right choice.

By Prabhat Kumar