{"id":19,"date":"2025-06-23T13:19:14","date_gmt":"2025-06-23T13:19:14","guid":{"rendered":"https:\/\/dv360.co\/blog\/?p=19"},"modified":"2025-06-23T13:19:15","modified_gmt":"2025-06-23T13:19:15","slug":"what-inventory-is-available-in-dv360","status":"publish","type":"post","link":"https:\/\/dv360.co\/blog\/what-inventory-is-available-in-dv360\/","title":{"rendered":"What Inventory Is Available in DV360"},"content":{"rendered":"\n<p>If you&#8217;re exploring <strong>Display &amp; Video 360 (DV360)<\/strong> for your digital advertising , one of the first questions you might ask is:<br><strong>\u201cWhere exactly will my ads show?\u201d<\/strong><br>Or in other words &nbsp;<strong>what inventory is available in DV360?<\/strong><\/p>\n\n\n\n<p>This is a great question &nbsp;because DV360 offers access to <strong>a massive variety of ad placements<\/strong> across the open web , apps , video platforms (like YouTube) , OTT\/CTV , and more.<\/p>\n\n\n\n<p>In this blog , we\u2019ll walk through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What types of inventory DV360 offers<\/li>\n\n\n\n<li>Which platforms and publishers are included<\/li>\n\n\n\n<li>Examples of where your ads can appear<\/li>\n\n\n\n<li>Why this matters for your brand<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s get started.<\/p>\n\n\n\n<p><strong>\ud83c\udfaf First: What Do We Mean by &#8220;Inventory&#8221;?<\/strong><\/p>\n\n\n\n<p>In digital advertising , <strong>inventory<\/strong> means the ad space available for brands to buy.<br>Think of it as the <strong>real estate<\/strong> where your ad will appear &nbsp;such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A banner on a news website<\/li>\n\n\n\n<li>A pre roll ad on a YouTube video<\/li>\n\n\n\n<li>A video ad on a mobile game<\/li>\n\n\n\n<li>A display ad in a CTV app like Hotstar or SonyLIV<\/li>\n<\/ul>\n\n\n\n<p>DV360 acts like a gateway to all this inventory &nbsp;from <strong>Google owned properties<\/strong> to <strong>premium publishers<\/strong> across the open internet.<\/p>\n\n\n\n<p><strong>\u2705 Main Inventory Types Available in DV360<\/strong><\/p>\n\n\n\n<p><strong>1. YouTube Inventory (Full Access)<\/strong><\/p>\n\n\n\n<p>DV360 gives you complete access to all <strong>YouTube ad formats<\/strong> , including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Skippable in stream ads<\/li>\n\n\n\n<li>Non skippable in stream ads<\/li>\n\n\n\n<li>Bumper ads (6 second ads)<\/li>\n\n\n\n<li>YouTube Shorts<\/li>\n\n\n\n<li>Discovery ads<\/li>\n\n\n\n<li>Masthead (via reservation)<\/li>\n<\/ul>\n\n\n\n<p>\u2705 DV360 also offers <strong>Programmatic Guaranteed<\/strong> or <strong>Private Deals<\/strong> with top YouTube channels.<\/p>\n\n\n\n<p><strong>Example<\/strong>: You can run ads only on YouTube fitness channels during evening hours for a health supplement brand.<\/p>\n\n\n\n<p><strong>2. Web Display Inventory (Websites)<\/strong><\/p>\n\n\n\n<p>You can serve banner , native , and rich media ads across <strong>millions of websites<\/strong> &nbsp;both large publishers and niche sites &nbsp;via:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Open Auction<\/strong> (Real time bidding across global sites)<\/li>\n\n\n\n<li><strong>Private Marketplaces (PMPs)<\/strong> (Deals with specific publishers)<\/li>\n\n\n\n<li><strong>Programmatic Guaranteed<\/strong> (Guaranteed impressions with fixed pricing)<\/li>\n<\/ul>\n\n\n\n<p>\u2705 You can choose specific domains , categories , or avoid certain types of content for brand safety.<\/p>\n\n\n\n<p><strong>Example<\/strong>: A travel brand can buy display ads on TripAdvisor , Conde Nast Traveller , and Booking.com via PMP.<\/p>\n\n\n\n<p><strong>3. Mobile App Inventory<\/strong><\/p>\n\n\n\n<p>DV360 allows you to advertise inside popular <strong>Android and iOS apps<\/strong> via banner , interstitial , and video placements.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Great for performance and retargeting campaigns<\/li>\n\n\n\n<li>You can target based on app category , OS , or app name<\/li>\n\n\n\n<li>Supports MRAID and VAST creatives<\/li>\n<\/ul>\n\n\n\n<p><strong>Example<\/strong>: A food delivery app could run ads inside gaming apps like Candy Crush or puzzle apps to attract young users.<\/p>\n\n\n\n<p><strong>4. Connected TV (CTV) &amp; OTT Inventory<\/strong><\/p>\n\n\n\n<p>DV360 offers growing access to <strong>premium CTV\/OTT apps<\/strong> and streaming platforms &nbsp;such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Disney+ Hotstar<\/li>\n\n\n\n<li>SonyLIV<\/li>\n\n\n\n<li>Voot<\/li>\n\n\n\n<li>MX Player<\/li>\n\n\n\n<li>Zee5<\/li>\n\n\n\n<li>Hulu (in some regions)<\/li>\n\n\n\n<li>Sling TV , Roku , etc.<\/li>\n<\/ul>\n\n\n\n<p>\u2705 These video placements are non skippable and viewed on large screens &nbsp;ideal for <strong>brand awareness<\/strong>.<\/p>\n\n\n\n<p><strong>Example<\/strong>: A new SUV launch campaign can run 20 sec video ads during IPL or popular shows on Hotstar.<\/p>\n\n\n\n<p><strong>5. Audio Inventory<\/strong><\/p>\n\n\n\n<p>Yes , DV360 also supports <strong>programmatic audio ads<\/strong> across music streaming and podcast platforms like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spotify<\/li>\n\n\n\n<li>Gaana<\/li>\n\n\n\n<li>JioSaavn<\/li>\n\n\n\n<li>Acast<\/li>\n\n\n\n<li>iHeartRadio<\/li>\n<\/ul>\n\n\n\n<p><strong>Example<\/strong>: A meditation app can play short audio ads on sleep podcasts or stress relief playlists.<\/p>\n\n\n\n<p><strong>6. Digital Out of Home (DOOH) <em>(Region specific)<\/em><\/strong><\/p>\n\n\n\n<p>In some regions , DV360 offers access to <strong>digital billboards and screens<\/strong> &nbsp;like at airports , malls , or metro stations.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Supported through partners like Broadsign , Vistar Media<\/li>\n\n\n\n<li>Useful for hyperlocal awareness campaigns<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udd0d Inventory Sources in DV360<\/strong><\/p>\n\n\n\n<p>DV360 pulls inventory from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Ad Manager (GAM)<\/strong> \u00a0for premium publishers<\/li>\n\n\n\n<li><strong>Authorized ad exchanges<\/strong> \u00a0like OpenX , PubMatic , Magnite<\/li>\n\n\n\n<li><strong>Direct deals with publishers<\/strong> \u00a0via PG or PMP<\/li>\n<\/ul>\n\n\n\n<p>This means you&#8217;re not just limited to Google properties. You can access <strong>a mix of open internet and premium inventory<\/strong> in one platform.<\/p>\n\n\n\n<p><strong>\ud83e\udde0 Why This Inventory Variety Matters<\/strong><\/p>\n\n\n\n<p>Here\u2019s why DV360\u2019s wide inventory access is so powerful:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can <strong>reach your audience across multiple touchpoints<\/strong> \u00a0web , mobile , video , CTV , audio<\/li>\n\n\n\n<li>You gain access to <strong>brand safe , high quality environments<\/strong><\/li>\n\n\n\n<li>You can test and optimize across formats \u00a0from banners to immersive video<\/li>\n\n\n\n<li>Everything is <strong>centrally managed<\/strong> with unified reporting<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83d\udea6 Inventory Buying Methods in DV360<\/strong><\/p>\n\n\n\n<p>DV360 offers 4 flexible ways to buy inventory:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Buying Method<\/strong><\/td><td><strong>Description<\/strong><\/td><td><strong>Use Case<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>Open Auction<\/strong><\/td><td>Real time bidding<\/td><td>Wide reach , flexible pricing<\/td><\/tr><tr><td><strong>Private Marketplace (PMP)<\/strong><\/td><td>Invite only auctions<\/td><td>Premium placements with some control<\/td><\/tr><tr><td><strong>Programmatic Guaranteed (PG)<\/strong><\/td><td>Guaranteed impressions at fixed price<\/td><td>High volume campaigns with premium publishers<\/td><\/tr><tr><td><strong>Deals ID<\/strong><\/td><td>Custom deals with publishers<\/td><td>Brand safe , targeted reach<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\ud83e\uddfe Final Thoughts<\/strong><\/p>\n\n\n\n<p><strong>DV360 gives advertisers access to one of the most diverse , high quality pools of digital inventory in the industry.<\/strong><br>Whether you want to run banner ads on premium websites , launch YouTube campaigns , explore OTT video , or try out audio &nbsp;it\u2019s all possible from a <strong>single platform<\/strong>.<\/p>\n\n\n\n<p>DV360 is built for advertisers who want <strong>scale , flexibility , and smarter media buying<\/strong> across all digital environments.<\/p>\n\n\n\n<p><strong>Need help deciding which inventory fits your campaign goals?<\/strong><br>Drop us a message &nbsp;we\u2019ll guide you through the best channels , formats , and deals based on your budget and audience.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re exploring Display &amp; Video 360 (DV360) for your digital advertising , one of the first questions you might ask is:\u201cWhere exactly will my ads show?\u201dOr in other words &nbsp;what inventory is available in DV360? This is a great question &nbsp;because DV360 offers access to a massive variety of ad placements across the open &#8230; <a title=\"What Inventory Is Available in DV360\" class=\"read-more\" href=\"https:\/\/dv360.co\/blog\/what-inventory-is-available-in-dv360\/\" aria-label=\"Read more about What Inventory Is Available in DV360\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/dv360.co\/blog\/wp-json\/wp\/v2\/posts\/19","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dv360.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dv360.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dv360.co\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dv360.co\/blog\/wp-json\/wp\/v2\/comments?post=19"}],"version-history":[{"count":1,"href":"https:\/\/dv360.co\/blog\/wp-json\/wp\/v2\/posts\/19\/revisions"}],"predecessor-version":[{"id":20,"href":"https:\/\/dv360.co\/blog\/wp-json\/wp\/v2\/posts\/19\/revisions\/20"}],"wp:attachment":[{"href":"https:\/\/dv360.co\/blog\/wp-json\/wp\/v2\/media?parent=19"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dv360.co\/blog\/wp-json\/wp\/v2\/categories?post=19"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dv360.co\/blog\/wp-json\/wp\/v2\/tags?post=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}