{"id":16,"date":"2025-06-23T12:43:40","date_gmt":"2025-06-23T12:43:40","guid":{"rendered":"https:\/\/dv360.co\/blog\/?p=16"},"modified":"2025-06-23T12:43:40","modified_gmt":"2025-06-23T12:43:40","slug":"how-to-get-dv360-account-access","status":"publish","type":"post","link":"https:\/\/dv360.co\/blog\/how-to-get-dv360-account-access\/","title":{"rendered":"How To Get Dv360 Account Access"},"content":{"rendered":"\n<p>If you\u2019ve heard about <strong>DV360<\/strong> and its powerful programmatic advertising capabilities , you might be wondering:<br><strong>\u201cHow do I actually get access to DV360?\u201d<\/strong><\/p>\n\n\n\n<p>Unlike Google Ads , DV360 is <strong>not self serve<\/strong> you can\u2019t just sign up and start using it. Instead , it\u2019s a part of Google\u2019s <strong>enterprise level advertising suite<\/strong> , which means it requires <strong>approval or partnership access<\/strong>.<\/p>\n\n\n\n<p>In this blog , we\u2019ll break down in plain language:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What DV360 is<\/li>\n\n\n\n<li>Who can use it<\/li>\n\n\n\n<li>How you can get access<\/li>\n\n\n\n<li>Tips if you\u2019re just getting started<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83c\udfaf Quick Refresher: What is DV360?<\/strong><\/p>\n\n\n\n<p><strong>DV360 (Display &amp; Video 360)<\/strong> is Google\u2019s <strong>demand side platform (DSP)<\/strong> that helps advertisers run ads across:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Websites<\/li>\n\n\n\n<li>Mobile apps<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>OTT\/Connected TV<\/li>\n\n\n\n<li>Audio platforms<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s made for <strong>media agencies<\/strong> , <strong>large brands<\/strong> , and <strong>advanced marketers<\/strong> who want more control , better targeting , and cross channel campaign management.<\/p>\n\n\n\n<p><strong>\ud83d\udd10 Why You Can\u2019t Just Sign Up<\/strong><\/p>\n\n\n\n<p>Unlike Google Ads , DV360 is part of the <strong>Google Marketing Platform (GMP)<\/strong> and is not open to everyone by default.<br>This is mainly because DV360 is built for <strong>programmatic media buying<\/strong> and that usually involves:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Larger budgets<\/li>\n\n\n\n<li>Access to premium inventory<\/li>\n\n\n\n<li>Use of 1st and 3rd party data<\/li>\n\n\n\n<li>Brand safety and advanced reporting tools<\/li>\n<\/ul>\n\n\n\n<p>So , <strong>DV360 access is granted via partners or directly through Google<\/strong> (depending on your business size).<\/p>\n\n\n\n<p><strong>\u2705 Ways to Get DV360 Access<\/strong><\/p>\n\n\n\n<p><strong>1. Work With a Google Marketing Platform (GMP) Partner<\/strong><\/p>\n\n\n\n<p>The easiest and most common way to get access is to work with an <strong>official GMP partner agency<\/strong>. These agencies already have DV360 accounts and can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Give you seat level access<\/li>\n\n\n\n<li>Run campaigns on your behalf<\/li>\n\n\n\n<li>Help you with setup , targeting , optimization , and reporting<\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong><br>Agencies like DWAO , MightyHive , or iProspect are GMP certified and can onboard your brand on DV360 within a few days.<\/p>\n\n\n\n<p>\ud83d\udca1 This is the best option for brands that don\u2019t want to deal with technical setup but still want full campaign visibility.<\/p>\n\n\n\n<p><strong>2. Request Access Directly from Google (Enterprise Only)<\/strong><\/p>\n\n\n\n<p>If you&#8217;re a <strong>large advertiser<\/strong> with substantial budgets (think \u20b910L\u2013\u20b950L\/month or more) , you can reach out to <strong>Google\u2019s sales team<\/strong> to request direct access to DV360.<\/p>\n\n\n\n<p>They will evaluate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your company size<\/li>\n\n\n\n<li>Media spend potential<\/li>\n\n\n\n<li>Your need for advanced features (data integration , brand safety , etc.)<\/li>\n<\/ul>\n\n\n\n<p>If approved , Google will help set up a dedicated DV360 account for you and assign a technical account manager.<\/p>\n\n\n\n<p>\ud83d\udca1 This is suitable for big brands or in house teams that want to manage everything internally.<\/p>\n\n\n\n<p><strong>3. Use Reseller Access (for Mid size Budgets)<\/strong><\/p>\n\n\n\n<p>If you\u2019re not an agency or a large brand , you can also go through <strong>DV360 resellers<\/strong> who act as middlemen. They\u2019ll:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provide access to their DV360 environment<\/li>\n\n\n\n<li>Usually charge a % fee on media spend<\/li>\n\n\n\n<li>Offer limited campaign support<\/li>\n<\/ul>\n\n\n\n<p>This works well for small marketing teams that have media experience but don\u2019t want to commit to agency retainers.<\/p>\n\n\n\n<p><strong>\ud83d\udcc1 What You Need to Get Started<\/strong><\/p>\n\n\n\n<p>Once access is granted (either via agency or Google) , you\u2019ll need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>Google account<\/strong> (usually your company email)<\/li>\n\n\n\n<li>Your <strong>advertiser profile setup<\/strong><\/li>\n\n\n\n<li>Tracking (like Floodlight tags or GA4 linked)<\/li>\n\n\n\n<li>Creatives ready to upload<\/li>\n\n\n\n<li>Billing information (through partner or Google billing account)<\/li>\n<\/ul>\n\n\n\n<p><strong>\u26a0\ufe0f DV360 Is Not For Everyone<\/strong><\/p>\n\n\n\n<p>If your brand is spending <strong>less than \u20b91\u20132L\/month on media<\/strong> , DV360 might be overkill. In that case , it\u2019s better to use <strong>Google Ads<\/strong> first , and later upgrade when:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You need better targeting<\/li>\n\n\n\n<li>You want access to YouTube + OTT + websites in one place<\/li>\n\n\n\n<li>You require 1st party audience integrations<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83e\udde0 Final Thoughts<\/strong><\/p>\n\n\n\n<p>Getting DV360 access is not as simple as opening a Gmail account but it\u2019s very achievable if you follow the right route.<\/p>\n\n\n\n<p><strong>Quick Recap:<\/strong><\/p>\n\n\n\n<p>\u2705 Want fast access? \u2192 <strong>Work with a certified agency<\/strong><br>\u2705 Have a big brand + large budget? \u2192 <strong>Apply via Google<\/strong><br>\u2705 On a medium budget but want advanced features? \u2192 <strong>Use a reseller<\/strong><\/p>\n\n\n\n<p>Once you&#8217;re in , DV360 opens doors to <strong>smarter targeting , premium inventory , and serious scale.<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve heard about DV360 and its powerful programmatic advertising capabilities , you might be wondering:\u201cHow do I actually get access to DV360?\u201d Unlike Google Ads , DV360 is not self serve you can\u2019t just sign up and start using it. Instead , it\u2019s a part of Google\u2019s enterprise level advertising suite , which means &#8230; <a title=\"How To Get Dv360 Account Access\" class=\"read-more\" href=\"https:\/\/dv360.co\/blog\/how-to-get-dv360-account-access\/\" aria-label=\"Read more about How To Get Dv360 Account Access\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/dv360.co\/blog\/wp-json\/wp\/v2\/posts\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dv360.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dv360.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dv360.co\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dv360.co\/blog\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":1,"href":"https:\/\/dv360.co\/blog\/wp-json\/wp\/v2\/posts\/16\/revisions"}],"predecessor-version":[{"id":18,"href":"https:\/\/dv360.co\/blog\/wp-json\/wp\/v2\/posts\/16\/revisions\/18"}],"wp:attachment":[{"href":"https:\/\/dv360.co\/blog\/wp-json\/wp\/v2\/media?parent=16"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dv360.co\/blog\/wp-json\/wp\/v2\/categories?post=16"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dv360.co\/blog\/wp-json\/wp\/v2\/tags?post=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}