If you’re exploring Display & Video 360 (DV360) for your digital advertising , one of the first questions you might ask is:
“Where exactly will my ads show?”
Or in other words what inventory is available in DV360?
This is a great question because DV360 offers access to a massive variety of ad placements across the open web , apps , video platforms (like YouTube) , OTT/CTV , and more.
In this blog , we’ll walk through:
- What types of inventory DV360 offers
- Which platforms and publishers are included
- Examples of where your ads can appear
- Why this matters for your brand
Let’s get started.
🎯 First: What Do We Mean by “Inventory”?
In digital advertising , inventory means the ad space available for brands to buy.
Think of it as the real estate where your ad will appear such as:
- A banner on a news website
- A pre roll ad on a YouTube video
- A video ad on a mobile game
- A display ad in a CTV app like Hotstar or SonyLIV
DV360 acts like a gateway to all this inventory from Google owned properties to premium publishers across the open internet.
✅ Main Inventory Types Available in DV360
1. YouTube Inventory (Full Access)
DV360 gives you complete access to all YouTube ad formats , including:
- Skippable in stream ads
- Non skippable in stream ads
- Bumper ads (6 second ads)
- YouTube Shorts
- Discovery ads
- Masthead (via reservation)
✅ DV360 also offers Programmatic Guaranteed or Private Deals with top YouTube channels.
Example: You can run ads only on YouTube fitness channels during evening hours for a health supplement brand.
2. Web Display Inventory (Websites)
You can serve banner , native , and rich media ads across millions of websites both large publishers and niche sites via:
- Open Auction (Real time bidding across global sites)
- Private Marketplaces (PMPs) (Deals with specific publishers)
- Programmatic Guaranteed (Guaranteed impressions with fixed pricing)
✅ You can choose specific domains , categories , or avoid certain types of content for brand safety.
Example: A travel brand can buy display ads on TripAdvisor , Conde Nast Traveller , and Booking.com via PMP.
3. Mobile App Inventory
DV360 allows you to advertise inside popular Android and iOS apps via banner , interstitial , and video placements.
- Great for performance and retargeting campaigns
- You can target based on app category , OS , or app name
- Supports MRAID and VAST creatives
Example: A food delivery app could run ads inside gaming apps like Candy Crush or puzzle apps to attract young users.
4. Connected TV (CTV) & OTT Inventory
DV360 offers growing access to premium CTV/OTT apps and streaming platforms such as:
- Disney+ Hotstar
- SonyLIV
- Voot
- MX Player
- Zee5
- Hulu (in some regions)
- Sling TV , Roku , etc.
✅ These video placements are non skippable and viewed on large screens ideal for brand awareness.
Example: A new SUV launch campaign can run 20 sec video ads during IPL or popular shows on Hotstar.
5. Audio Inventory
Yes , DV360 also supports programmatic audio ads across music streaming and podcast platforms like:
- Spotify
- Gaana
- JioSaavn
- Acast
- iHeartRadio
Example: A meditation app can play short audio ads on sleep podcasts or stress relief playlists.
6. Digital Out of Home (DOOH) (Region specific)
In some regions , DV360 offers access to digital billboards and screens like at airports , malls , or metro stations.
- Supported through partners like Broadsign , Vistar Media
- Useful for hyperlocal awareness campaigns
🔍 Inventory Sources in DV360
DV360 pulls inventory from:
- Google Ad Manager (GAM) for premium publishers
- Authorized ad exchanges like OpenX , PubMatic , Magnite
- Direct deals with publishers via PG or PMP
This means you’re not just limited to Google properties. You can access a mix of open internet and premium inventory in one platform.
🧠 Why This Inventory Variety Matters
Here’s why DV360’s wide inventory access is so powerful:
- You can reach your audience across multiple touchpoints web , mobile , video , CTV , audio
- You gain access to brand safe , high quality environments
- You can test and optimize across formats from banners to immersive video
- Everything is centrally managed with unified reporting
🚦 Inventory Buying Methods in DV360
DV360 offers 4 flexible ways to buy inventory:
| Buying Method | Description | Use Case |
| Open Auction | Real time bidding | Wide reach , flexible pricing |
| Private Marketplace (PMP) | Invite only auctions | Premium placements with some control |
| Programmatic Guaranteed (PG) | Guaranteed impressions at fixed price | High volume campaigns with premium publishers |
| Deals ID | Custom deals with publishers | Brand safe , targeted reach |
🧾 Final Thoughts
DV360 gives advertisers access to one of the most diverse , high quality pools of digital inventory in the industry.
Whether you want to run banner ads on premium websites , launch YouTube campaigns , explore OTT video , or try out audio it’s all possible from a single platform.
DV360 is built for advertisers who want scale , flexibility , and smarter media buying across all digital environments.
Need help deciding which inventory fits your campaign goals?
Drop us a message we’ll guide you through the best channels , formats , and deals based on your budget and audience.