✅ 1. All Your Ads in One Place
With DV360, you can run ads across websites, YouTube, mobile apps, smart TVs, podcasts, and even digital billboards all from one platform.
🎯 Example:
Let’s say you are launching a new phone.
You can show:
- YouTube ads to people watching tech reviews
- Display ads on gadget blogs
- CTV ads on smart TVs during prime time
- In app ads in games or shopping apps
All in one go, from one dashboard. No need to juggle five different tools.
✅ 2. Access to Premium Inventory
DV360 gives you access to places where Google Ads can’t reach like YouTube Reserve, Spotify, Hotstar, or Times of India homepage.
These are premium spots that are typically only available to big brands DV360 opens the door.
🎯 Example:
Launching a movie or a car?
You can buy a homepage takeover on a top news site or run your trailer before a cricket match on streaming platforms.
✅ 3. Smarter Targeting (Beyond Just Age & Location)
With DV360, you can target based on:
- Interests and behaviors (like “loves luxury travel” or “recently shopped for laptops”)
- Device type, time of day, internet speed
- Even custom audiences from your CRM or website visitors
🎯 Example:
Selling high end fashion?
Show your ads only to users who have:
- Shopped luxury brands recently
- Use iPhones
- Live in metro cities
- Visited your website in the last 30 days
No wasted budget on the wrong audience.
✅ 4. Advanced Reporting & Insights
DV360 gives you deep, clear reports you can see exactly:
- Which placements are working
- Which audience clicked more
- What time of day converts best
- Even cross device behavior (like watched on mobile, bought on desktop)
🎯 Example:
Say your ads are getting lots of views, but few clicks.
With DV360 reporting, you might discover it’s because most views came from smart TVs where people rarely click so now you focus more budget on mobile.
✅ 5. Better Creative Control
You can run dynamic ads that change content based on who’s watching like showing different products or offers to different users.
🎯 Example:
Running a sale across India?
Someone in Mumbai sees “Flat 40% off in Phoenix Mall,”
while someone in Delhi sees “Mega Deal – Only at Select City Walk.”
Same ad, personalized in real time.
✅ 6. Brand Safety & Transparency
Worried your ad might end up on a weird or low quality site? DV360 has strict controls to make sure your ads only appear in safe, high quality places.
Plus, you can see exactly where your money is going.
🧠 So, Is DV360 Worth It?
If you are running large or multi channel campaigns, want to reach better audiences, and need serious control over performance, DV360 gives you the tools to do it right.
It’s like going from a regular hatchback to a luxury car you don’t need all the features, but once you have them, it’s hard to go back.