DV360 Blog

1. Wavemaker Wavemaker, a GroupM (WPP) agency, combines data, technology, and media expertise to drive performance. Known for its “Provocative Planning” approach, Wavemaker uses DV360 for advanced audience targeting, cross-channel campaigns, and real-time optimization. They excel in performance marketing and programmatic buying, making them a strong partner for brands looking to maximize ROI on Google’s DSP. 2. DWAO DWAO specializes in programmatic advertising … Read more

If you’re running performance or brand campaigns and wondering ,“Can I use my own customer data in DV360?” the answer is: Yes , you definitely can! In fact , first party data is one of the biggest strengths of DV360. It helps you create highly personalized , targeted , and effective campaigns by using the data … Read more

If you’re exploring Display & Video 360 (DV360) for your digital advertising , one of the first questions you might ask is:“Where exactly will my ads show?”Or in other words  what inventory is available in DV360? This is a great question  because DV360 offers access to a massive variety of ad placements across the open … Read more

If you’ve heard about DV360 and its powerful programmatic advertising capabilities , you might be wondering:“How do I actually get access to DV360?” Unlike Google Ads , DV360 is not self serve you can’t just sign up and start using it. Instead , it’s a part of Google’s enterprise level advertising suite , which means … Read more

If you’re planning to run ads on YouTube , you might be wondering:Should I use Google Ads or DV360?And more specifically   Can I run YouTube ads in DV360? The short answer is: Yes , you can absolutely run YouTube ads using DV360.But here’s the real story   using DV360 gives you access to even more advanced … Read more

In the world of digital advertising , reaching the right audience is everything. It’s not just about showing your ads to millions of people it’s about showing them to the right people at the right time on the right platforms. That’s exactly where Display & Video 360 (DV360) shines. DV360 is Google’s enterprise level demand … Read more

If you’re running digital ads , you’ve probably heard of Google Ads and DV360 (Display & Video 360). At first glance , they might seem like similar platforms after all , both are from Google and both help you run ads online. But in reality , they’re quite different in terms of features , use … Read more

Complete Guide for Marketers in 2025 If you have ever worked in digital advertising and wondered how top brands manage complex campaigns across multiple channels , you’ve probably heard of DV360. It’s often mentioned alongside Google Ads , but it plays a different , more advanced role. Whether you’re a seasoned marketer or just getting … Read more