If you have been running online ads , chances are you have used Google Ads—that’s the one for search ads , YouTube ads , and banners across the web.
But then someone brings up DV360 (Display & Video 360) , and now you are wondering:
👉 “Is DV360 actually better than Google Ads?”
The answer?
It depends on what you are trying to achieve.
Let’s break it down in plain English.
👶 First , What’s the Difference?
🟡 Google Ads:
- Great for search ads (like the ones on Google when people search for stuff)
- Lets you run YouTube , Display , Gmail , and app ads
- Super user friendly and great for small to mid budgets
- Best for quick setups and easy management
🔵 DV360 (Display & Video 360):
- Built for more advanced , large scale advertising
- Gives access to premium ad placements (like on smart TVs or exclusive YouTube spots)
- Lets you buy media across many channels in one place: web , apps , video , TV , audio , and more
- Offers advanced targeting , deeper insights , and detailed reporting
🎯 When Is DV360 “Better”?
DV360 is a better choice if:
✅ You are running large or complex campaigns across multiple platforms
✅ You want access to premium placements that aren’t available on Google Ads
✅ You need more control , customization , and smarter targeting options
✅ You havegot a team that knows what they are doing (DV360 isn’t plug and play)
🐣 When Should You Stick With Google Ads?
Google Ads is a great fit if:
✅ You are just starting out
✅ You mostly care about search ads or simple YouTube campaigns
✅ Your budget is on the smaller side
✅ You want something easy to set up and manage
Basically , if you are new to digital ads or running a smaller campaign—Google Ads is perfect.
🤝 Can You Use Both?
Yes! A lot of businesses use Google Ads + DV360 together.
Google Ads can handle your search and basic YouTube ads , while DV360 can take care of bigger brand campaigns or more complex targeting.
They don’t cancel each other out—they actually work well as a team.
💬 Final Thoughts
So , is DV360 better than Google Ads?
Not always. It’s not about which one is better—it’s about which one fits your needs.
Here’s a fun comparison:
- Google Ads = a scooter quick , easy , and great for getting started.
- DV360 = a sports bike faster and more powerful , but you need to know how to ride it.
If you are just looking to get going fast and easy , stick with Google Ads.
If you are ready for scale , premium inventory , and advanced features , DV360 might be worth the switch.