How Much Budget Do You Really Need to Start with DV360?
So , you’ve heard about DV360 Google’s big ad platform that helps you run cool ads across YouTube , websites , apps , and even smart TVs. Sounds fancy , right?
But here’s the big question we get all the time:
👉 “What’s the minimum budget I need to start using DV360?”
Let’s break it down in simple terms.
💰 Is There a Minimum Budget?
Technically? No.
Google doesn’t say , “You must spend X amount.”
But in the real world , it’s a bit different.
To use DV360 properly and actually get good results , most experts (including us) recommend a monthly ad budget of around ₹3 to ₹5 lakhs (roughly $4 ,000–$6 ,000 USD).
🤔 Why Do I Need That Much?
Great question! Here’s why:
- DV360 is a powerful , pro level platform. It’s made for bigger campaigns with smart targeting , multiple ad formats , and lots of data.
- The platform works best when there’s enough budget to test and learn like trying different audiences , creatives , or placements.
- It also gives access to premium spaces like YouTube Reserve or Connected TV (the ads you see on your smart TV!) , which usually cost more than standard web ads.
🤷 Can I Use DV360 with a Smaller Budget?
Sure , it’s possible but here’s what to keep in mind:
- If your budget is under ₹2 lakhs per month (around $2 ,500) , you might not get the full value of what DV360 can do.
- A small budget can limit your reach , data , and flexibility especially when it comes to experimenting with what works best.
- DV360 also takes a small tech fee (around 10 15%) , which eats into your budget a bit.
That said if you just want to test things out , we can help you run a pilot campaign with a lean budget and see how it goes.
🧠 What Budget Works Best?
Here’s a quick cheat sheet:
| Monthly Budget | What You Can Expect |
| ₹1 2 lakhs | Okay for small tests or remarketing only |
| ₹3 5 lakhs | Good for proper multi channel campaigns |
| ₹5 lakhs and above | Best for full blown brand + performance campaigns |
🚀 Final Thoughts
DV360 is a great platform but it’s not for everyone. If you’ve got a decent budget and want more control , smarter targeting , and better reporting , it’s a solid option.
Not sure if it’s right for you? No worries. Just reach out to us and we’ll help you figure it out no pressure.