A DV360 reseller (also known as a channel or certification partner) is an agency or tech firm authorized by Google to provide DV360 access to advertisers , acting as an intermediary. They handle account setup , billing , and sometimes campaign management or training.
1. ✅ Why Use a DV360 Reseller?
1.1. Access & Licensing
DV360 isn’t directly accessible to smaller advertisers. Google sells “seats” primarily to large global clients and holding companies. Resellers bridge this gap letting many businesses use DV360 under their license.
1.2. Flexibility: Self service vs Managed
Resellers offer self serve licenses giving full control or managed services where they execute campaigns.
2. 🛠️ What Services Do Resellers Provide?
2.1. License Provisioning
They issue your DV360 seat account ID , platform access , and onboarding documentation.
2.2. Full or Hybrid Campaign Support
- Self serve: You manage everything , but the reseller handles billing.
- Managed services: They plan , execute , optimize , and report campaigns for you.
2.3 Technical Setup & Integration
They ensure proper integration with Google Analytics 360 , Campaign Manager , CRM systems , first party data sources , and reporting pipelines
2.4 Support & Troubleshooting
Resellers often provide faster , more responsive support than going directly through Google
How to Choose a Reseller
Compare Fees & Spend Tiers
Request fee structures , including markups on exchange vs YouTube , plus any service minimums.
Clarify Licensing Model
Confirm whether you’ll get a self serve license or need to use managed services.
Evaluate Support & Onboarding
Look for those who provide rapid seat setup , technical integrations , and responsive support channels.
experienced partners offer faster setup , technology integrations , and campaign consulting.
In summary , DV360 resellers make enterprise grade programmatic advertising available to more advertisers balancing costs , control , and capabilities. With the right partner , you can access cutting edge ad formats , audience targeting , and bidding AI. Just make sure you fully understand the pricing structure , seat capabilities , and scope of support before signing on.
List of DV360 Resellers/Agencies
- DV360 Pro
- DWAO
- Jellyfish
- GroupM
- Performics