1. Wavemaker
Wavemaker, a GroupM (WPP) agency, combines data, technology, and media expertise to drive performance. Known for its “Provocative Planning” approach, Wavemaker uses DV360 for advanced audience targeting, cross-channel campaigns, and real-time optimization. They excel in performance marketing and programmatic buying, making them a strong partner for brands looking to maximize ROI on Google’s DSP.
2. DWAO
DWAO specializes in programmatic advertising and performance marketing across APAC. They leverage DV360 for precise audience segmentation, YouTube ad buying, and AI-driven campaign optimization. Their strength lies in localized programmatic strategies for brands expanding in Asia-Pacific markets.
3. Starcom
Part of Publicis Media, Starcom is a global media agency focused on human-centric marketing. They use DV360 for premium inventory access (YouTube, GDN), AI-powered bidding, and brand-safe programmatic campaigns. Starcom is particularly strong in CPG, automotive, and retail verticals, helping brands balance reach and performance.
4. Zenith
Another Publicis Groupe powerhouse, Zenith emphasizes ROI-driven media strategies. Their DV360 expertise includes programmatic guaranteed deals, private marketplaces (PMPs), and automated creative optimization. Zenith is known for blending data science with media buying, making them ideal for brands prioritizing efficiency and measurable growth.
5. UM (Understood Media)
A Mediabrands (IPG) agency, UM focuses on “Futureproof” marketing strategies. They use DV360 for cross-channel attribution, dynamic creative optimization (DCO), and AI-driven audience expansion. UM is particularly skilled in entertainment, tech, and financial services, helping brands navigate complex digital ecosystems.
6. Jellyfish
A global digital marketing agency, Jellyfish specializes in performance media and tech-driven advertising. Their DV360 services include YouTube strategy, programmatic video, and data clean room integrations. Unlike traditional holding companies, Jellyfish offers agile, tech-first solutions, making them a favorite among e-commerce and DTC brands.
7. Initiative
Part of IPG Mediabrands, Initiative is known for cultural relevance in media planning. They use DV360 for premium video placements, audience insights, and real-time campaign adjustments. Their “Cultural Velocity” approach helps brands stay ahead of trends, particularly in fashion, entertainment, and lifestyle sectors.
8. Reprise Digital
A performance marketing specialist under IPG, Reprise Digital excels in search, social, and programmatic. Their DV360 capabilities include dynamic remarketing, lookalike audience scaling, and automated bidding. They’re a go-to for brands that want seamless integration between paid search and programmatic display.
9. Spark Foundry
A Publicis Media agency, Spark Foundry focuses on data-led media innovation. Their DV360 strategies emphasize AI-driven optimization, CTV/OTT advertising, and closed-loop measurement. They’re particularly strong in healthcare, retail, and financial services, helping brands balance branding and performance.
10. Mindshare
A GroupM leader, Mindshare is known for adaptive marketing and real-time decisioning. Their DV360 deployments include programmatic TV, YouTube dominance strategies, and privacy-compliant targeting. Mindshare works with Fortune 500 brands, offering scalable, tech-enabled media solutions.
11. OMD (Omnicom Media Group)
One of the largest global media networks, OMD combines creativity with analytics. Their DV360 use cases include programmatic audio, connected TV (CTV), and high-impact display. OMD is a leader in automotive, travel, and tech verticals, known for precise audience activation.
12. PHD
Another Omnicom Media Group agency, PHD stands out for strategic innovation and data-driven planning. Their DV360 expertise covers programmatic DOOH (Digital Out-of-Home), contextual targeting, and predictive analytics. PHD is ideal for brands seeking cutting-edge, insight-led programmatic strategies.
13. EssenceMediacom A merger of Essence and MediaCom (GroupM), this agency blends performance and brand-building. Their DV360 approach includes Google Marketing Stack integration, retail media activation, and AI-powered optimizations. They’re particularly strong in tech, telecom, and e-commerce, offering end-to-end programmatic solutions