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Frequently Asked Questions
Find detailed explanations about our Display & Video 360 solutions and services
Our pricing structure is designed to be flexible, offering two primary options: a percentage-based fee calculated on your total media spend, or customized service packages tailored to your specific campaign scale and the level of strategic support required for optimal performance.
Our fee structure varies according to your chosen service tier. Self-service accounts feature minimal setup costs, while our fully managed service packages incorporate comprehensive account configuration, strategic onboarding, and platform training within the inclusive monthly management fee. We maintain complete transparency with no undisclosed charges.
All our service tiers provide complete access to the DV360 platform, fundamental technical support, and standard performance reporting capabilities. Our premium managed services additionally encompass strategic campaign planning, continuous performance optimization, advanced analytical reporting, and dedicated account management from our team of programmatic specialists.
While we don't enforce strict minimum requirements, our experience shows that campaigns typically achieve meaningful scale and measurable impact with a monthly media investment starting between ₹200,000 to ₹500,000, allowing sufficient budget for testing, optimization, and scaling successful strategies.
Display & Video 360 (DV360) is Google's premium enterprise-level programmatic advertising platform that enables sophisticated campaign management across multiple digital channels including display banners, video ads, audio spots, and native advertising formats, featuring advanced audience targeting, real-time bidding, and cross-channel measurement capabilities.
DV360 provides enterprise-grade functionality that surpasses standard Google Ads, including access to premium inventory, more sophisticated bidding strategies, advanced audience segmentation, cross-channel campaign management, and deeper integration with other Google Marketing Platform products, making it the preferred choice for larger advertisers and media buying teams.
DV360 serves as the media buying and campaign execution platform within the Google Marketing Platform ecosystem, while Campaign Manager 360 functions as the ad server for trafficking, impression tracking, and conversion attribution. These complementary systems work most effectively when integrated together for comprehensive campaign management and measurement.
After we activate your DV360 seat access, our team will provide step-by-step guidance for creating and configuring your advertiser account. For clients opting for our managed services, we handle the complete account setup process on your behalf, including all technical configurations and compliance requirements.
The account activation and configuration process typically ranges from a few hours for basic setups to a maximum of three business days for more complex implementations requiring additional compliance verification. We manage all technical aspects to deliver a fully operational DV360 environment ready for immediate campaign deployment.
Our self-service clients receive prioritized email support, unlimited access to our comprehensive knowledge base containing platform documentation, step-by-step video tutorial libraries, and optional scheduled training sessions to ensure you can effectively navigate the platform and resolve any operational challenges.
We absolutely provide comprehensive training programs for new users. Our onboarding package includes platform orientation sessions, hands-on campaign setup workshops, and best practice guides to rapidly build your team's proficiency in leveraging DV360's full capabilities for your advertising objectives.
While existing platform knowledge can be beneficial, it's not a prerequisite. Our structured onboarding process and ongoing educational resources are designed to bring teams of all experience levels up to speed quickly, from complete beginners to those with prior programmatic advertising experience.
Our clients typically observe measurable enhancements in key performance indicators such as reduced cost-per-acquisition, improved ad viewability rates, and increased return on ad spend within the initial 90-day period. DV360's machine learning algorithms require this initial phase to collect sufficient data for optimizing campaign delivery and performance.
The optimal service model depends on your internal team's programmatic expertise and available bandwidth. Self-service suits experienced teams wanting full control, managed services provide complete hands-off execution, while our hybrid care-off option offers balanced collaboration for teams needing strategic support with day-to-day management.
We recognize that needs evolve, so we've designed our service models to allow flexible transitions. You can begin with full management and transition to self-service as your team gains expertise, or alternatively shift from self-service to managed support as your requirements change - all with minimal disruption to your campaigns.